Personal Branding. It’s a buzz term that we’ve all been hearing lately. “I need to work on my personal brand” is something I’ve said time and time again. But what does that really mean? Branding comes down to authenticity. How authentic a company is to their products, how authentic our leaders are to their platforms, and when it comes to personal branding, it’s all about how authentic you are to you.
Personal branding is the effort to communicate and present your value to the world. It’s what you stand for, what you have influence over, and how you differentiate yourself from others in your field."
So how would you go about establishing a strong brand for yourself? With countless guides out there, I’ve been able to break it down to 6 steps:
- Offer something unique. Think of your personal style, we all may shop at the same store but we wear each piece differently. What’s unique to you?
- Create opportunities for yourself. We live in a day and age where resources are attainable and endless. When I can’t find that “perfect dress” that I’m looking for, I custom design one. There’s always another way.
- Work the offline world. Don’t underestimate the power of in-person relationships. Screens are great, but there’s nothing like feeling the energy of those around you. Online shopping is great, but it’s not as infectious as walking into your favourite store.
- Connect with mentors. Find a person or community that you relate to, learn from, and go to for some guidance.
- Consistency is key. Like you are loyal to other brands, be loyal to your own. Foster it, and build your momentum.
- Stay authentic. Authenticity is key.
This goes deeper than having your own business cards, logo, and influence.
The best advice I have received is "your personal brand is at the core of your interest. That’s where your message lives.”
For me, that’s the intersecting point between my love for fashion, passion for brand strategy, and intrigue for story telling. I believe there’s value in my struggle. There’s something to learn from everyone’s story, the trick is to tell the right story.
Post by: Lara Y.