The concept of circular, eco or sustainable fashion is one that isn’t new to us or the fashion industry at large. Much as sustainability has been predominant in the various aspects of life for a long time now, it’s beginning to gain more momentum in the fashion industry and hitting its walls fervently.
- Sustainability, as a whole, is now a major cause for concern amongst the key players in the industry as it is becoming more and more apparent that should things persist in this manner, our future will certainly be at stake. -
What manner, you ask? According to assessments made by the Global Fashion Agenda, in partnership with that Boston Consulting Group, the fashion industry has a debilitating 32% as its sustainability pulse as of this month. What this means is that more work, especially amongst the small and midsize companies, needs to be done as it has been proven that the bigger ones are showing some amount of progress. Companies need to be more aware of the steps involved in textile manufacturing and take appropriate actions to make it less polluting, thus improving global impact. It’s currently been estimated that by 2030, apparel consumption will increase by 63%; therefore, putting more pressure on natural resources – ecological deficit – and even threatening the growth of the industry itself.
Quite admittedly, such a task isn’t for the faint-hearted; however, with a collective movement towards achieving the same goal of increased sustainability, the chances of feasibility are higher. For this reason, it is certainly refreshing to see initiatives like ‘Circular Design Speeds’ and ‘The New Normal,’ whose main objective is to promote longevity, reusability of clothing items at the end of their useful life cycles, and the enjoyment of fashion in a more conscious manner, be put in place as it is only indicative of forward movement in the right direction.
Alongside, with brands like Alternative Apparel, EDUN, Everlane, Filippa K, Matt & Nat, Milk, Nau, NOAH, Patagonia, and even H&M (with its conscious collection and recycling program) paving the way to sustainable fashion, there is more reason to be optimistic that other brands, especially those in fast fashion – considerably the second largest polluter in the world – will follow suit and our future won’t be as bleak as it is currently anticipated to be.
In this day and age where fast fashion has made clothing items readily available, and at considerably lower costs, we ought to be more conscious of our decisions and contribution to the ecological deficit – thus our ecological footprint – currently facing the world. We are all guilty of this indulgence, and this is not to say we the consumers are to blame per se; with the sparsity of sustainable fashion brands, the average costs are steep in comparison. However, if sustainability was at the forefront of every brand in the industry, it will be normalized and there will be no cause for guilt.