With nostalgia holding a firm grip on this generation of popular culture enthusiasts, we have seen the rebirth, and revival, of brands and styles once popular in past decades. With sports luxe being at the forefront of said revival, it really is no surprise that some classic activewear brands are receiving a renaissance. From Champion to Ellesse, this generation can’t seem to get enough of these brands that were popping around the same time they were born. So, here a few comeback brands worth peering into.
But it was the collaboration with up and coming 90’s sportswear revolutionary, Gosha Rubchinskiy, and his desire for recreating the best bits of throwback brands into the high-fashion world, that gave FILA back the cool factor they were once known for. From polo shirts to track suits and sneakers, FILA is bringing back the 80’s in all of its glory.